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Support Air International provides a range of services to clients worldwide, from a communications audit to a strategy and its implementation. SAI shapes the message, gets it across and makes it resound. SAI helps raise the profile of your sport or event too.

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After the World DanceSport Federation (WDSF) was able to secure high levels of exposure for DanceSport with its five previous participations in The World Games, it set its aims even higher for Wroclaw 2017.

Aside from attempting to repeat the success DanceSport had at the gate and with its live television coverage in Cali 2013, WDSF commissioned Catalan director Pedro Toro to produce a one-hour international highlight on the four medal events as well as on the Breaking showcase. The objective of the production was to establish that even though the rhythms to their dances are different – and their attires contrast from one discipline to another – all WDSF athletes share a common (Olympic) dream.

“We dance TOGETHER” tells the story of 10 dancers who were among the 150 in the WDSF contingent at The World Games 2017. As a multi-sport event held under the patronage of the International Olympic Committee, The World Games provide – at quadrennial intervals – 4,000 athletes competing in more than 30 different sports with the highly visible platform to perform on.

“We dance TOGETHER” is the enduring legacy of DanceSport’s success in Wroclaw 2017. The 56-minute production premiered in June 2018 and won the Best Sports Documentary award at the RushDoc International Festival in 2019. It can be watched on the Olympic Channel.

DanceSport was able to sell out its assigned venue, the Centennial Hall, on both competition days: 6,447 tickets. Five hours of quality live coverage produced by host broadcaster ATM System with the support of WDSF went out to a record 131 countries.

STRATEGY / PROMOTION

We Dance TOGETHER